The folks at W+K love to bake, so what better way to celebrate the return of The Great British Bake Off than to put our pinnies on, turn our ovens up and have a sponge cake bake-off W+K style.

Competition was fierce with Silvan, the current baking god, defending his title with a lemon meringue frosted sponge, but Samara swooped on in with a delicious passion fruit and vanilla number and beat him to the winning spot.

We had some very strong contenders with Andy Kay spicing it up with his spiced apple and almond cake and newbie account exec Josh Okungbaiye with his cheeky 'Sponge' Bob square pants cake.

After judging had taken place it didn't take long for the rest of the agency to devour the lot!

A few weeks ago, we gave you a taste of Tesco's new Love Every Mouthful campaign, built on a renewed commitment to bringing its customers the very best of British fresh produce. We created a deliciously summery spot celebrating strawberries and a sizzling ad focused on smoky grilled British chicken, and today we bring you the latest spot in the series, an ode to the juicy British steak. 

Whether you like yours rare or well done, with butter or béarnaise or prefer sirloin to rump, there's nothing better than a perfectly cooked steak. 

All four ads were directed by Daniel Wolfe through Somesuch & Co, and the steak spot is also supported by a print execution that looks something like this.

If you need some tips in the kitchen, Tesco colleague, blogger and butcher Phil Lowe certainly knows his stuff. He even stars in the ad and recently wrote a lovely piece about his experience on the shoot. Visit his blog here for more of Phil's wisdom www.mugofstrongtea.blogspot.co.uk