Welcome to Optimism

A new curator: Christopher Jobson

Prada curate

Christopher Jobson, the creator and editor of
Colossal shares his Pinterest Board for Curate. Invited by Fondazione Prada and the Qatar
Museums Authority, Christopher curated a Pinterest Board in response to the
following question:

Which exhibition, imagined or real, would be your choice as the
most inspiring ever?

Christopher took inspiration from the
exploration of light in contemporary art. 'Light,
Shadow and Reflection
' showcases work such as Benoit Paillé’s Illuminated Landscapes, where suspended
glowing spheres seep light into the surrounding area.

Jobson02

Colossal is a Webby-nominated blog that explores art, design,
and photography with a focus on work that is non-digital. Chosen by TED as one
of the 100 Websites You Should Know and Use it was also rated one of the top 100 Blogs on the
Internet by Technorati
.
Founded just three years ago, Christopher runs the blog himself and currently
receives 1 to 3 million readers per month.

Jobson01
Example
Pin:
CLOUD by Caitlind r.c. Brown 

What will you curate? www.curateaward.org

The KDI are watching

School's out for the summer, and its time to kick back and relax. Unless, that is, you want to make sure you are ready for the new season.

In our latest work for Nike and Foot Locker, we turned basketball superstar Kevin Durant into the head of a covert crack team of athletes – The KDI – who have been keeping a close eye on the courts of Europe. Their aim? To inspire kids to get ready for the new season and reward those who have been training when everyone else has been somewhat less active… .

 

From the heart of their hi-tech KDI control centre, KD and his Foot Locker 'striper' mastermind proceedings.
Out in the field, Perri Shakes-Drayton, Dirk Nowitzki and Marco Belinelli are doing the business. Kids who are ready for the season are rewarded with the latest kicks. They can now start the new season on top of the performance stakes, as well as the style stakes. Bingo.

As for the others, well, the 'gentle' reminder is designed to get them moving.

So, if you've taken your foot off the gas over the summer, you better duck and cover, because the KDI are watching.

Loading