The World Retail Awards, a global platform that recognises and promotes retail excellence, have chosen the Tesco Christmas 2012 campaign created by Wieden+Kennedy London for their Retail Advertising Campaign of the Year.

'It's the little things that make Christmas' was the first campaign created by Wieden+Kennedy since winning the Tesco business in 2012, comprising TV, print, in-store and on-line executions and focused on the little things that build up to make Christmas a feeling, not just a season. 

Having long since entered the season of turkey and crackers here at 16 Hanbury Street, we're especially pleased to say that the fine folks at the World Retail Awards chose our Tesco Christmas 2012 campaign for their Retail Advertising Campaign of the Year, amongst some pretty stiff competition.

The World Retail Awards describe themselves as a "global platform that recognises and promotes retail excellence" – a rather nice early Christmas gift for Tesco and our team. Congratuations everyone!

Here's a refresher:

Read more about the awards here: www.worldretailawards.com