Last Friday saw W+K and BBH come together to raise the roof of Corbet Place. All for a good cause, naturally – in support of TIE and the projects that Hanne (W+K) and Nic (BBH) will be working for in Uganda and Brazil.

With star turns from the agencies' own musical impressarios – Ollie, Ash, Dom & Jack – as well as a special set by Danish artist MØ – the night riased over £2,200 for The Kasiisi Project and Grupo Ruas e Pracas. 

Hanne writes
This is an amazing result. A sincere thanks to everyone who donated and came to show their support. It means a lot to me and the project I will be working for in Uganda come Monday. 

Evidence of inter-agency mingling & fun times below.

Jokers

DJs Ollie & Ash

Party people

Lads

MØ

15 years ago, Tesco introduced their finest* range to customers, raising the bar for premium food in supermarkets with a focus on quality and taste. This year, they have relaunched the range to reflect how customers’ tastes have evolved over the years. Provenance, sustainability, ingredients, freshness and seasonality. That's what counts.  

Our campaign supporting the relaunch focuses on the stories of the producers behind the range.

These are stories of people with a real passion for food, people doing incredible things to make their products truly special. We wanted to celebrate every bit of passion, craft and love that goes into making the products selected for the finest* range, painting a rich portrait of the elements that come together to make each one unique: the people, the surroundings, the ingredients. 

Two 30” films, directed by Kim Gehrig, tell the unique stories of the suppliers behind two finest* products. For the first film, we sent our team to Lincolnshire to capture the atmosphere of the Tummey family’s 100 year old Grimsby smokehouse, where traditionally smoked haddock gets its intense smoky flavour. 

Print and OOH executions, shot by photographer Tessa Traeger, feature Mr Lea-Wilson and his finest* Anglesey Sea Salt, Mr Fraser and his finest* Wild Mushrooms and Mr Bertolini and his finest* Parmigiano Reggiano D.O.P. 

To find out more about the range, visit Tesco's finest* microsite http://realfood.tesco.com/our-food/tesco-finest-range.html