Welcome to Optimism

creatives M.I.A.

Some rather curious posters have been popping up in our local area recently.Photo

Have you seen these posters?

Have you seen these blokes?

Have you checked in our office? 

We know it's a bit messy, but we're sure they're around here somewhere…

Now…what's our reward?

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[If you haven't guessed, this is our newest creative team, Christen & Bertie, who are being sorely missed over at their old home of CP+B. We promise we didn't kidnap them. Stay tuned for more from these two.]

I wish I’d done that

A few months ago, we partnered up with D&AD to help them on their mission to champion the best and brightest talent in the creative community.

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They asked us to come up with a way of highlighting the work and people behind the world’s most celebrated creative award. Today, we launched the three call for entry films we created in response, in which W+K founder Dan Wieden, Iain Tait of Google Creative Labs and designer Jessica Walsh of Sagmeister and Walsh discuss a piece of work from the past 12 months they wish they’d done.

Dan talks about the Climate Name Change Campaign by 350Action:

 

Digital guru Iain Tait explains the genius behind the Phillips Hue Lightbulb:

 

and designer Jessica Walsh talks about her love of the Whitney branding by Experimental Jetset:

In each film, awe-inspiring animations created by Nexus directors Factory Fifteen take viewers inside the iconic D&AD Yellow Pencil to reveal intricate worlds portraying design, advertising and digital. The animated intros highlight the breadth and quality of work awarded at D&AD, with plenty of details for eagle-eyed viewers referencing seminal pencil-winning pieces, including a couple of our very own campaigns (oh hi there, Old Spice guy and Honda 'Grr' engine).

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