Welcome to Optimism

W+K London Named Agency of the Year at Shots Awards 2013

Wieden+Kennedy London has been named Agency of The Year at the 2013 Shots Awards. The Shots Awards recognises the best work across 14 categories, judged by an international panel representing the leading names in the advertising and production worlds. 

The body of work produced by W+K London in 2012 reflected by the award includes Honda 'Hands', Lurpak 'Good Proper Food', Lurpak 'The Cook', Stride 'Gumulon', Tesco 'It's the Little Things', Tesco 'Love Every Mouthful' and Three 'The Pony'.

The award for Commercial of The Year on the night also went to W+K London for the Honda 'Hands' campaign. Directed by Smith & Foulkes and produced with Nexus, 'Hands' is a 2 minute animated celebration of 65 years of Honda's engineering history, and has been viewed over 9.5 million times since its launch. 

Read more about the awards and see the full list of winners here.

Wieden+Kennedy named agency of the year 2013 at Shots Awards

Shots cover

Much celebration last night as Wieden+Kennedy London was named Agency of The Year 2013 at 'advertising's biggest night of achievement' the Shots Awards . We are pleased and proud and a bit hungover. The judges said, "Wieden+Kennedy has demonstrated once again how to create iconic work, irrespective of the category in which it plays. They don't just create great content, they seem to create new benchmarks – with freakish consistency."

Shots Three

And, as if that wasn't enough, we also picked up Shots' award for best commercial of the year, for Honda Hands.

Honda shots
They said, "It feels like the most startlingly original film among the entries… It's the only entry that stands up to repeated viewings, where there's insane attention to detail and so many playful touches."

Congratulations also to Nexus, our production partner on this job.

Loading