Honda ‘Hands’ named Best TV Commercial at The One Show Automotive Awards
This time each year, the auto industry descends on Motown to see what's new in the four-wheeled world at the North American International Auto Show.
During the event, The One Club's One Show Automobile Advertising of The Year Awards celebrate the industry's best creative work of the past year, judged by a panel of ad creatives and automotive journalists. We're delighted that our Honda 'Hands' film was amongst last night's winners, taking home the award for 2013's 'Best TV Commercial'. Thanks, Detroit!
Here's the 2-minute film again, described by Adweek as a "simple yet delightful film that used some eye-popping sleight of hand to showcase the automaker's innovations over the last 65 years."