Welcome to Optimism

pictures of people taking pictures of people

The latest exhibition to feature in our stairwell gallery is a series of photographs by one of our creatives, Jason Scott, very cleverly titled 'Pictures of People Taking Pictures of People'.

IMG_4894

It's pretty self-explanatory, you see. They're Jason's pictures of people taking pictures of other people. And that's what makes them so very brilliant. To coin a new phrase (or maybe not), it's tourism-anthro-voyeurism.  

IMG_4891

Here's a bit more about the project, in Jason's own words:

"Pictures of People Taking Pictures of People explores the way people interact with each other when they pose for photos. Well, that's how I've post-rationalised it.

All images were discreetly taken on an iPhone 4 so as not to disturb anyone or ruin their snaps.

Like an urban David Attenborough, I wanted to capture people acting as naturally as possible. And avoid arrest."

IMG_4875

We're pleased to say that Jason has thus far avoided arrest. Phew!

You can see more online http://yes-peopletakingpicturesofpeople.tumblr.com and there's a zine and exhibition to follow. And if you're on Instagram, the awesome #PicturesOfPeopleTakingPicturesOfPeople tag will point you towards more of Jason's discoveries. 

IMG_4903

‘Hands’ wins at One Show Auto Awards

The 2-minute Honda 'Hands' film created by W+K London with Nexus directors Smith & Foulkes has been named 'Best TV Commercial' of 2013 at The One Show's Automotive Advertising of the Year Awards.

The awards are held each year at the annual North American International Auto Show in Detroit and judged by a panel of advertising creatives and automotive journalists. W+K London winners in previous years include Honda 'Grr' and 'Cog'. 

Loading