Some internet.

If you're going to do one thing today.

Other than read the internet round up.

Obviously.

Download Flappy Bird. 

It's a hideously addictive game which has taken the internet by storm.

Although I can't be responsible for how angry it may make you.

You have been warned.

However.

What's interesting though is that it's been available on the App Store since May.

Yet now it's topping charts and having it's time in the spotlight.

Gladwell etc.

The internet is a funny place.

But there's a lesson to be learnt.

As much as the internet likes shiny new things.

I like shiny new things.

Everything and anything can have it's time.

So never write anything off.

Because it may still have its day in the sun.

It all seems like only yesterday, but we first started working with Honda over a decade ago. Since then, we've made some ambitious (or perhaps downright crazy) ads together. You could even say that some of these turned out to be quite popular, like Cog, Grr and most recently Hands. This success is down to one simple truth – as a brand, Honda is built on a foundation of innovation, curiosity and imagination. And that pretty much sums up our ideal creative partner.

The cover story of the January issue of CAR magazine is '17 Reasons We Love Honda', and amongst those reasons is Honda's ads.

They even name-checked us and called our ads 'clever and memorable'. Thanks, CAR!

Speaking of Honda ads… meet us back here bright and early tomorrow to see our newest Honda campaign.