Today, the nation woke up to the sweet sounds of 'We Built This City' from laptops, mobiles and headphones everywhere. That's because our new campaign for Three has launched, celebrating the nation's love of sharing silly stuff and its power to bring people together. 

The 60 second ad, which was directed by Traktor through Partizan and is set to Starship's 80s anthem 'We Built This City', makes its debut on TV today. It turns a shared moment between a young girl and her adorable pet kitten into an epic journey that sees the duo belt out a powerful rendition of the song whilst tearing up the cul-de-sac on a pink tricycle.

Because Three is the network built for the internet, wanted to salute what we love most about the web – the act of sharing silly stuff online – by allowing fans to create and star in their own version of the ad. 

We brought Stinkdigital's skills in to create a web-based app (hosted at www.singitkitty.com) which takes a still photograph of fans and through a bit of smart face-morphing technology, lets them star in their own  seamless and hilarious lip-synching version of the ad.

It's simple and completely addictive. You can use your phone, tablet, laptop…whatever floats your boat. 

All you need to do is upload a picture of your mug, bring your mates…

 …let the app work its magic…

…and boom! You and your sidekicks are rockstars. 

Now imagine the possibilities. Try it with your friends, your family, your boss (those are ours, by the way).

We want to see all your best performances, so bring your best game faces and share away! Be sure to join the fun online and share your videos via the #singitkitty tag. 

Three’s new advertising campaign launches today, celebrating the power of sharing silly stuff with the special ones in your life, even if they aren’t human.

The new ad is set to Starship’s eighties power anthem, ‘We Built This City’, and turns a shared moment between a young girl and her adorably cute pet kitten into an epic and emotion-filled journey that sees the duo belt out a powerful rendition of the song whilst tearing up the cul-de-sac on a pink tricycle.   

Last year the mobile network’s 2013 viral sensation #DancePonyDance became a global hit, with more than 8.3million hits on YouTube. This year Three is hoping that it has got the formula right once again and you become immersed in a world of fun.

You can also create your own 80s inspired content via an innovative web-based app hosted at www.SingItKitty.co.uk and created by Stinkdigital, allowing you to star in your very own version of the ad. The app uses clever face-morphing technology by Skybiometry that seamlessly portrays fans and their friends singing along to the music. People can then share the hilarious results on social media using the #SingItKitty hashtag.

The #SingItKitty campaign continues to encourage the UK to share silly stuff, from funny memes or selfies, to cute animal pictures. Brits love to share content that will make you smile and bring people closer together. Recent research from Three reveals people in the UK share 3.8 million online photos and videos of funny and cute cats every day.

Tom Malleschitz, marketing director at Three, commented: “Last year we were blown away with the runaway success of our moonwalking pony, Socks. As the network built for the internet we understand people’s behaviour online and know that cute, silly, or unexpected images and videos are what make people tick. We are very excited to launch this advert and hope it will simply bring a smile to your face when you watch it. And the app is an experience that you automatically want to share with friends and family because it’s just straightforward fun!”

Chris Lapham and Aaron McGurk, creatives at Wieden+Kennedy London say, “Following on from The Pony was a daunting challenge, but we’ve enjoyed the ride. Every whisker-twitching, pedal-pumping, sprinkler-drenching minute of it.”

The 60 second ad campaign launches today on This Morning on ITV1 along with premier scheduling throughout the weekend, including spots during Take Me Out and the new series of The Only Way is Essex.  It was created by leading London advertising agency, Wieden +Kennedy London who were also behind the #DancePonyDance advert. Three’s new ad was directed by acclaimed filmmakers, Traktor with VFX from creative studio MPC.