Campaign have published a study by internet audience specialists Visible Measures, listing the most-watched ads of 2013 and the agencies responsible for the highest overall view tallies. We topped the list, with our campaigns attracting over 43 million views throughout the year. 

Ben Hall of Campaign writes

"According to figures from Visible Measures, the internet audience measurement specialists, campaigns from Wieden & Kennedy London were viewed more than 43 million times in 2013.

The most-watched campaign from the agency was Nike's "endless possibilities", which was viewed 13 million times."

A couple of weeks ago, our new campaign for Three launched to the fist-pumping sounds of 80s power anthem 'We Built This City', introducing the public to Bronte the singing flat-faced grey cat. The TV ad has now been viewed almost 5 million times on YouTube, and the accompanying #singitkitty app has seen millions of viewers across the nation tearing up the cul-de-sac in their own versions of the video. 

If you're wondering how we got a cat to lipsynch the words to a Starship song whilst cruising in the basket of a little girl's bike, the answer is pretty simple: VFX magic by MPC. Check out a behind-the-scenes look at how we took a simple spin around the neighbourhood to the next level and turned it into a rocking journey.