Welcome to Optimism

Dare to Zlatan

Last week, Nike and Swedish footballer/international badass Zlatan Ibrahimović managed to pull off an intense eight-hour Q&A session that almost broke Twitter.

Not only were tweets responded to in the form of words, but also in the form of video, images, charts, graphs, and the occasional eCard. Is there anything Zlatan can't do?

Luckily for the internet, the answer is no.

Here are a few of the highlights from the Q&A we liked most.

Like this:

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this:

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 and this:

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And here are a few behind-the-scenes videos of Zlatan’s training regimen. Please don’t try this at home. (Unless your home is a sub-zero netherworld, a volcanic hell storm, or some place in Utah.)

 

 

 
To see all the content from the day, check out Zlatan's Twitter page: twitter.com/ibra_official.

My week at W+K

Cathinka Morch has dipped her toe in W+K waters on work experience – getting stuck in and seeing how the agency operates. This is what she made of her week here:

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As a fresh graduate, it is amazing to see what 'reality' is really like. People actually care for what they do, and there's always something going on – busy-busy-busy. And details – how the details matter was one of the first things I noticed about W+K. I have always been fascinated by details, but I have never seen it like here. From the work and presentations being done, to the office itself (love the yellow phonebooth!) - every little detail is important. The fact that details are key to a successful result has definitely been printed in my brain. And although everyone is busy at all time, they showed interest and tried to help a Norwegian stranger, who has never eaten a Cadbury egg in her life, to find out what she truly wants. Impressive!

Thanks everyone.

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