On 10^th May, London’s Victoria Park will host an exclusive 10K run, WE OWN THE NIGHT. It's an electrifying night-time run through the city, seeing 10,000 girls taking part with Nike in a memorable race experience full of music, lights and surprises. 

We’ve been rallying our crew here at W+K, hosting our very own run club on a Wednesday evening to get everyone prepared for the race. We have never-run-before-newbies to seasoned pros taking part. That's what's exciting about this race, it's so far from the boring 10ks your dad might have run, it's designed specially for women to make it a race like no other. From fashion designers to pop stars getting involved, this is the race that reinvents what running means today. This is a race designed to start a movement of runners on the streets of London.

Fashion designer Holly Fulton has designed the race pack and t-shirt – something you'll definitely want to wear again after the race.

We’re also lusting after the winners' medal too, a specially designed necklace by Alex Monroe. Only available for those who finish the run, it's a complete reinvention of the traditional finisher token.

Once you sign up for the race, Nike offer free training to help you get race ready. From run clubs to Buckingham Palace, yoga on the roof of Shoredtich House and High Intensity Training in the Oval Space, the experience is anything but traditional. We've been to a few sessions, and can vouch that they HURT.

So whether it’s your first 10k, or you are seeking a new personal best, get involved here.

What are you waiting for? Sign up now and COME RUN WITH US…

Have you ever wondered what would happen if the digital world suddenly jumped out of our screens and became physical? If you could "like" street art or watch the unread mail count ticking over on a letterbox? Enter Real Life Notifications, a new art project by W+K creative Artur, which translates the iconography of notifications from popular social platforms into the real world.

Artur and a few of his friends got together and posted notification icons around town – from Gmail to Instagram and from front doors to street art, the simple idea cleverly blurs the line between our digital lives and our physical ones. 

Artur tells us a bit more about the inspiration for the idea:

Look out for some notifications when you're out and about in Shroreditch, and keep an eye on the Tumblr page for more: www.reallifenotifications.tumblr.com. You can even share photos of them on your social channels and get notifications about your notifications. Meta!

Oh look, it's our office! Yikes, looks like it's time to tackle those LinkedIn requests…