Brown-Forman has appointed Wieden+Kennedy London as the global lead creative agency for its Chambord brand, encompassing above the line, digital and social communications.
Chambord joins a collection of other Brown-Forman brands on the agency’s roster, including Finlandia Vodka, Southern Comfort and Maximus Vodka. The appointment builds on the successful relationship W+K has built with Brown-Forman, established with the win of the Maximus Vodka business in 2012 and developed through a series of bold campaigns across the agency’s Brown-Forman portfolio.
Chambord is a premium black raspberry liqueur crafted in France and presented in an iconic orb-shaped bottle. This summer, W+K will launch a fully integrated brand campaign that will initially launch in the UK in July before rolling out in subsequent markets including the USA, Australia and Germany.
Alex Sneen, Global Marketing Director – Vodka and Chambord, Brown – Forman, said: “We have developed a strong working relationship with Wieden+Kennedy through their work on Maximus and Finlandia Vodka and are now very pleased to be extending this to Chambord. Wieden+Kennedy are known for challenging clients with brave, fresh thinking, so we are looking forward to seeing them bring a step change to yet another of our iconic brands.”
Wieden+Kennedy ECD Tony Davidson comments, “It is always nice when a strong relationship leads to other opportunities. Having worked with Brown-Forman on Maximus and Finlandia Vodka and Southern Comfort, we are very excited about the creative opportunity on Chambord.”
