We're delighted to announce that W+K London has been appointed the lead global creative agency for RB's Finish brand following a competitive pitch managed by Agency Assessments International.

Finish is the leading brand in dishwashing products, and we're looking forward to getting started on some work in what is an exciting new category for W+K London.

Heather Allen, executive vice president global category development at RB, says of the appointment to their roster,”The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands”.

The spring sunshine is beaming down on us here in London and bouncing off our sparkly-clean glassware, which we're raising to celebrate a lovely bit of new business. We've just welcomed a brilliant new addition to our family of brands, Finish, the leading brand in dishwashing products.

We're taking on the role of the lead global creative agency for the Finish brand after winning the business in a pitch, and we're all looking forward to getting stuck in on our first campaign. We're expecially excited to be working with a brand behind some very clever products with so many industry firsts under its belt.

Heather Allen, executive vice president global category development at parent company RB, said, "The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

Now enough about that, it's time to play the who wants to unload the dishwasher? game…