Yesterday, we told you a bit about Tesco being the official fundraising sponsor of Soccer Aid this year.

Aiming to raise money for UNICEF’s crucial work to save and change children’s lives all over the world, the star-studded footy match will be televised live from Old Trafford’s hallowed turf, starting at 6pm on Sunday on ITV.

To mark the occasion, we created a series of idents to run through the preview show and throughout Sunday's live coverage.

The idents feature Tesco employees and customers getting behind the fundraising, showcasing their efforts and thanking them for all their support. Much like the stars taking to the pitch for the Soccer Aid ‘England vs Rest of the World’ match, fundraisers and donors show unique flair with every pound landing in the donation bucket.

Echoing the spirit of a football match, we've amplified the action through commentary, describing all the goings-on with characteristic footballing enthusiasm and adding a playful touch. 

The idents will be supported with activity in Tesco’s social channels, including live alternative commentary during the match and exclusive behind the scenes content.

An hour-long preview show will air tonight at 9pm on ITV, so be sure to tune in to see which celebrities and former professionals will be representing each team and get a peek at the past week's training sessions. 

Before we turn our full attention to the Maracanå next week, the footballing world looks to Manchester to set the stage.

Yes, this Sunday the boys are back for the biennial Soccer Aid charity tournament at Old Trafford.

The brain child of Robbie Williams back in 2006, the event has gained tremendous momentum with former pros and 'still hopeful' celebrities called up to two opposing starting XIs – one for England, the other representing The Rest of the World.

UNICEF is the sole beneficiary of the tournament with all proceeds going to that charity. To date, Soccer Aid has raised a whopping £12million on their behalf.

And for the first time, Tesco is the official fundraising sponsor, so to mark the event, will be launching a suite of idents to run during the hour-long preview show this Friday and the live coverage of the match on Sunday. Both on ITV.

We're welcoming everyone passing through the agency between now and kick off to dig deep and donate.

Even our reception's very own Blenderman is building pre-match frenzy.

If you aren't passing by Hanbury St before Sunday, you can do it for the kids here.