Welcome to Optimism

The spoofer, the spoofee and the watchdog

We were particularly excited to wake up this morning to a direct response to our recent #holidayspam campaign for Three.
 
Turns out Virgin Holidays, via M&C Saatchi, have decided to "co-opt the buzz" around our work, according to Marketing Week. "Don't be sorry. #Showoff with pride. You Look Delicious." their billboards state, surrounded by very familiar imagery – hot dog legs, tans and sparking blue water.
 
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To top it off, who else but the Surrey Police have chimed in, adopting the hashtag #BragWhenBack to encourage holidaymakers to keep their homes safe whilst abroad.
 
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Always good to know we're doing a public service. From spoofer to spoofee to watchdog…we can't wait to see where this creative idea goes next.

I know a Handy Little Thing…

A month or so ago, W+Kers and visitors to 16 Hanbury St will have noticed a new addition to our reception, in the humble form of a pin board with some bits of card stuck on it. This is the home of Handy Little Thing – an informal way for W+Kers to share their knowledge with others on a topic they're passionate about. 
 
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We're keeping it lo-fi with an old school noticeboard system of pens, pins and cards. W+Kers, our friends and our clients who have a skill or interest to share fill out a card for the board, and those who are interested can sign up to learn about it. A talk is then arranged, allowing everyone to share their skills, learn some new ones, have some laughs, and maybe even make new friends in the process. 
 
Handy Little Thing is off to a roaring start, with topics such as UX, flower arranging, promoting personal projects, and Catalan culture on offer so far. Nice.
 
The inaugural Handy Little Thing talk kicked off yesterday, with Planning Director Theo, who enlighten us on 'how to be a powerpoint ninja'.
 
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It takes someone with great wit, humour and congeniality to make the MS Office Suite sound even remotely interesting, but as his slides were met with laughter, clapping and sharp intakes of excited breath (we're not even kidding), it became very clear that we were in excellent hands. With his focus on personal presenting style, simplicity, and a generous number of easy technical tricks, we couldn't have asked for a better talk to kick off the project.
 
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Watch this space for regular updates on the handy little things we'll be sharing!HLT Logo Email
 
P.S. Big thanks to WKED for making this happen. 
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