Hot on the heels of the recently released Other Side of Honda campaign introducing the Civic Type R Concept, Honda Motor Europe and Wieden+Kennedy London are back with a new pan-European, multi-channel campaign celebrating the Civic range and Honda’s unparalleled dedication to thorough testing.

The campaign is based on the idea that ‘there’s testing, then there’s Honda testing’, showcasing the dramatic lengths the manufacturer will go to when testing their vehicles, specifically the Civic model. At Honda’s European manufacturing plant in Swindon UK, cars are tested to the extreme in a specially controlled climate chamber from -30’c to +80’c conditions.

The campaign launches with a 30” film directed by Johnny Hardstaff, supported by print executions and rich media ad, which will feature an interactive version of the film, allowing the user to change the temperature of the ad and watch the environment change in response.