W+K Managing Director Neil Christie is speaking at the Marketing Society of Scotland event tomorrow on Inspiring Creativity. To generate a state of fevered anticipatory excitement they've posted an interview with him online here.

Here are the words of wisdom:

What’s your golden rule?
Work hard and eat more fish.

Who has been your biggest influence?
Impossible to pick one: Stan Lee, Jack Kirby, Mark E. Smith, Captain Beefheart, The Beatles, Tom Verlaine, David Bowie, John Updike, John Lydon, Tove Jansson, David Lynch…

What is your most hated business expression?
“On-boarding”.

'What’s the smartest business idea you’ve ever had?
Joining Wieden+Kennedy.

Which leader do you admire most and why?
Captain James T. Kirk – leader of men, explorer of new worlds, defeater of monsters, inter-species romancer.

What’s your favourite word?
Yes.

Tell us a secret
I promised not to tell

Our neighbours in the City wanted to interview MD, Neil to get an insight into how we create our work. The result – in the form of a full-page interview in daily business paper, City AM – greeted commuters on their way in this morning. If you missed picking up a copy, read on for an insight into how we made The Pony, how ads become viral, and our stance on staying independent in an increasingly interconnected industry.