Welcome to Optimism

Table Tennis for TIE

Today we celebrate the victors. W+K Creative Director Carlos and his rotation of multiple teammates are basking in the glory of last night’s agency ping pong tournament win. It’s finally beginning to sink in that they hold the crown as W+K's top table tennis doubles team. Competition was tough, stakes were high, tears of joy and heartbreak were shed. Mostly all by Tony D. 

The championship served not only as a month of nail-biting agency drama with its own internal promotion campaign (natch) but it also acted as a fundraiser for fellow creative Ben Shaffery’s upcoming trip to Malawi for TIE. We’re sending him there to work as a creative in a charity which helps improve farming practices in Lilongwe. 

At last night's much awaited finals, W+Ker Danni Mohammed made us some fancy, tea-based cocktails from her Loose Lips Tea company and there were hot dogs on sale too – all in the name of 'charidee'. A good time was had by all.

As we stow away the ping pongs and nets for a while, Carlos and co await their bespoke printed table tennis bat trophies. For the rest of us it's business as usual, until the rematch… 

The night01

The night 02

In Your Hands

We’ve had a sweet little idea over here at W+K Towers. Based on an insight about human touch, brought to life through the power of gaming.

We’ve been testing it today in the agency. We’re premiering it tomorrow at Wired’s Next conference. 

Check out these W+Kers getting involved. 

147A0081SQ-Exposure (1)
147A0071SQ-Exposure (1)

More to follow when we unleash it on the digital youth…

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