Three hit on the insight that self-indulgence is big at Christmas, but that doesn't stop people wanting to treat their loved ones too. That’s where Three’s festive promotion came in: customers can buy that shiny new gadget for themselves and Three will give them a discount on a gift for someone special.

To celebrate the fact that everyone gets to treat their loved ones at Christmas by treating themselves at the same time, Three and Wieden+Kennedy London created a specially designed app, CalendarMe. The web-based app uses colour-matched image replacement technology to insert users’ faces into the most self indulgent thing of all, their very own celebrity calendar.

By visiting www.three.co.uk/CalendarMe, users can create a fabulous official 2015 calendar all about them, as a gift for their loved ones. By simply taking a snap with their webcams or uploading a photo, thanks to the interactive wizardry of production company Unit9, their face is inserted into a digital, downloadable and infinitely shareable calendar. Their lucky calendar recipients will be treated to a whole year of the user posing as a mechanic, as an astronaut, as a long-haired rock band frontman and more. Not only that, but 10,000 lucky, randomly chosen calendar-smiths will even get a printed calendar of themselves through their letter box.

Now that it's December, the countdown to Christmas is officially in full swing. To mark the occasion, we've launched the "Make Christmas Button" for Tesco, which makes it quick and easy to add some festive reminders to your everyday calendar. 

To experience your most organised, stress-free holiday season yet, give the button a push to magically fill your calendar with reminders about the little things that help make Christmas.

http://www.themakechristmasbutton.com/