Welcome to Optimism

An addition to the Human Resources family

Roseanne Martin

Human Solutions welcome a lovely new member to the team. With the sad departure of our amazing Leanne De Frond, comes the wonderful arrival of Roseanne Martin. Roseanne joins us to take on all things Learning and Development​. She has been living in Australia for the past 2 years, before venturing back home to the UK.  Fun fact about Roseanne; her second cousin is Paul from S Club 7. Amazing. 

Wieden+Kennedy London Appointed Global Creative Agency for Tyrrells

Wieden+Kennedy London has been appointed as new creative agency for English crisp and snack maker Tyrrells, without a competitive pitch. The agency will lead creative communications starting immediately. The decision to appoint a new creative agency comes after the appointment of new marketing director, Jocelyn McNulty.

The company is famous for its hand-cooked English crisps, which are made in small batches on their Herefordshire farm using skin-on local potatoes and all-natural ingredients.  Since its founding in 2002, Tyrrells has expanded its range to include popcorn, tortilla chips and nibbles. Tyrrells’ award-winning crisps are sold internationally in 10 key markets.

Jocelyn McNulty, Tyrrells Marketing Director, says: “Wieden + Kennedy is a creative agency at the very top of its game and joins our other specialist agencies: Big Fish who leads our Pack Design and Spider who handle our PR giving us a premier division marketing support team. Wieden + Kennedy really seem to understand the Tyrrells brand – especially when they were knee deep in mud on our Herefordshire potato farm! We are delighted to be working with them.”

Neil Christie, Managing Director of Wieden+Kennedy London, comments “I love Tyrrells. Especially the sweet chilli and red pepper flavour. This win means I can now eat loads of them and call it work.”

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