Welcome to Optimism

While you were celebrating

While most of us managed to take a well-earned break over the Christmas and New Year period, some of our press friends kept the fires burning, reflecting on the year that was. 

Just in case you missed them, here are a few pieces of news that popped up about stuff we did in 2014:

Avi Dan at Forbes named Wieden+Kennedy as one of the 14 most influential agencies, lauding it for setting the bar high as "arguably the most consistently inspired […] of the last 35 years". 

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Creative Directors Scott Dungate and Graeme Douglas were named in Fast Co Create's 18 People who made the world more creative in 2014, along with ex-W+K creatives Tim Vance and Paul Knott, for creating Honda's The Other Side.

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The W+K network was in the top spot in Google's YouTube Creative Agency Standings for 2014, with 11 appearances in their most-watched video leaderboards, including W+K London films for Tesco and Nike.

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Three's Sing It Kitty came 6th in the leaderboard, in good company alongside W+K Portland's Nike campaigns Winner Stays at #3 and The Last Game at #4. Digiday also named The Last Game as of their top 4 campaigns of 2014, next to another Portland campaign for P&G, Thank You Mom.

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The Other Side was included in Creative Criminals' top 10 ads of 2014, as was Portland's The Last Game for Nike.

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Mashable included The Other Side and Lurpak Cook's Range in their list of 8 best ads you didn't see this year.

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Another of our campaigns for Lurpak, the Cannes Lions Creative Effectiveness award-winnning Weave Your Magic, was named as Warc's third most-read case study.

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The Drum named a few of our campaigns in their Top 20 Ads of 2014, including Honda The Other Side, Lurpak Cook's Range, and Three Singing Dictionary.

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Not a bad way to round off 2014. And now: straight back to work, that's quite a high bar we've set ourselves…

Tate Here

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After finding ourselves scattered across various corners of the world over the Christmas break, we’ve all reconvened on Hanbury Street, back to work and (mostly) ready to kick off the New Year. And what better way to start than with some exciting news? 

It’s been announced today that our proposal has made it to the final four projects making up the Tate IK Prize 2015 shortlist

The Tate IK Prize is awarded annually by Tate for an innovative idea that uses the power of digital technology to connect broad audiences with art. The winner is given the opportunity to turn their idea into a reality in collaboration with Tate. Last year, the winning project was The Workers' After Dark project, which allowed the public to experience the galleries at night via live-streaming robots. 

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We proposed Tate Here, an immersive audio experience which transports the public to the places around the country that inspired great works of British art. Tate Here would place museum-style benches in public locations that relate to artworks from Tate’s collection, such as Eltham for Chris Ofili, Margate for Turner, or Manchester for Lowry. Visiting each bench would trigger an immersive audio experience that uses binaural sound, via a mobile app, composed of archival material, sounds, music and storytelling, to bring-to-life the stories artworks have to tell that are intimately tied to places and events around the UK.

Watch the video on Tate's site here to hear more about the project from our creative directors Dan & Ray. 

Stay tuned for more; the Tate's panel of judges will annouce the winner next month. 

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