Welcome to Optimism

Your portfolio, a shop window

As specialists in communication, we believe the presentation of work is as important as the work itself. So do our friends at It's Nice That, who have been exploring creative portfolio sites in an ongoing series with Squarespace

Our lead designer, Karen Jane, recently contributed to their piece on documenting your work. Her advice? “Your site is like a shop window so show off the work you want to do more of. Curate your project selection to be the finest reflection of you, your craft, and your judgement."

Wise words indeed.

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Last night, in Detroit

Detroit was the place to be last night – more specifically, the Detroit Auto Show, at which the One Club's Automobile Advertising of the Year Awards were presented. 

For the second year in a row, our work for Honda managed to wrangle a top prize. Following in the tracks of 'Hands' winning TV Ad of the Year in 2014, 'The Other Side' the Interactive Automobile Ad of the Year for 2015, as selected by a judging panel of 50 creatives and journalists from around the world.

It's a shame we couldn't pick up the award in person, but we're crossing our fingers for the chance to pick up some metal in slightly more tropical locations later in the year.

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