W+K London

January 23, 2015

Honda on Location, In Pictures

Clients

Members of the Honda team recently returned from Spain, where they were shooting the forthcoming Honda campaign. Whilst we can’t give away too many details just yet, we thought we'd share a little taster of the trip.

The Reservoir dogs style ‘walking towards camera shot’.

Some serious horsepower on set –

The fearless cameraman –

The whole shoot was of course powered by Honda generators.

Scott met his doppelganger.

The final part of the shoot was at night so the team huddled in the tent to keep warm.

And finally, the team, complete with Honda hats. From left to right: Martin, Max, Michelle, Max (low) Alex, Maria and Scott.

The post-production is already in full flow so watch this space for further updates.

January 21, 2015

Even More Madly Intense

In a follow-up to last year's Mad Intense campaign, Stride Gum has released another five mini films, fronted by their megalomanic Marketing Director, Donald. Donald's always banging on about how Mad Intense Stride gum is, and this year is no different. He says and does things no other marketing director would dare, all in the name of his gum.

In this new series of vignettes, Donald shamelessly promotes the new Stride watermelon Sour Patch Kids flavour, as well as the mint range that contains the "legal powder" he coined as Cooling Dust.

Watch the films to see him in action – whether he's exploding a watermelon on his head, plucking a penguin out of the North Pole, or yelling at a performer dressed as a watermelon. Nothing can come in the way of Donald and his Mad Intense Stride Gum.

Time to get chewing.