W+K placement team Hanna Stenwall and Joyce Kremer are members of SheSays, an organisation for women in the creative industries. SheSays helped us host an event in our basement last night on the very W+K theme of embracing failure, where we shared some of our experience (and a few embarrassing photos) with their members.

Hanna and Joyce write:

 Fear of failure. It’s quite primal really. We’re a performance-driven breed, always planning for the worst case scenario. For some reason, we tend to think that the result of our work equals our worth as human beings. No wonder we fear failure. 

At W+K, you’re encouraged to ‘embrace failure’. The philosophy behind the legendary statement runs through the company’s veins. You can’t be blocked by fear when you're supposed to take risks. Without risks, the world would be predictable. Dull. Plain boring. A nightmare.

Yet we rarely take time to talk about this fear, what it does to us and how to overcome it. So that’s what we did. W+K and SheSays joined forces. Gathered some friends. Popped open some bottles of wine. Shared some stories. Basically, a lot of good things came out of it. 

Over 100 people came to the agency last night to find out how Helen, Vikki and Ray embrace their failures. We can say that it was quite a success. Even though we, not too surprisingly, feared failure.

Thank you to everyone who came, and everyone involved. Without you all, this would have been just another Wednesday night.

We're putting out a nice brief for all you budding creatives. Without further ado:

We're looking for doers, and thanks to the Internet, it’s never been easier to do.

So use your internet powers for good. 

Set up social profiles, charities, websites or auctions.

Entertain people, introduce others, build or share.

You can do anything you want to, but remember that we don’t just want to see a good idea.

We want you to actually do something that makes the world a little bit better.

The deadline is 5pm 6th February 2015.

Show us what you've done in a 60 second film.

Email it to [email protected]

The top entrants will be invited to present their films at an event held by W+K London and The Young Creative Council.

The winner gets a placement. 

One more thing – please only apply if you have a permit to work in the EU.