Welcome to Optimism

Introducing Tworganize, a filing system for Twitter

Lovers of (a) Twitter and (b) all things well organised, rejoice! A small team of W+Kers present and past is behind the launch of app bringing order and efficiency into our (online) social lives.

The brainchild of Joseph Ernst, Jonny Plackett, and Jon Matthews, with design by Kelly Satchell, the app is called Tworganize, and we think it's set to revolutionise the way we engage with Twitter. 

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In the team's own words:

In the beginning, web browsers introduced bookmarks: a personal way of storing and organising all the incredible content we find on the web. Then came Youtube, with channels and playlists, to organise not just your own content, but content you find and like and want to share. Then came Pinterest: a visual way of storing, organising and sharing all the incredible images we find on the net.

But the fastest growing social network has no archival system at all. Twitter has no system which allows you to archive and organise your favourite, most relevant or most memorable tweets.

Until now.

Tworganize is a simple drag and drop filing system for Twitter. It allows you to store your favourite tweets in different boxes, which can be kept for reference, or shared with your friends.

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Try it out for yourself: Simply visit tworganize.com or download the app from the Chrome Store and follow the simple instructions. Then log in to your twitter account to start. Once you have logged in to your Twitter account, you simply drag your favourite tweets into one of the customisable boxes on the left.

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The team would love to hear any questions, comments or thoughts. Drop them a note at [email protected] or follow them on their (neatly organised) Twitter @tworganizeApp.

A Dispatch from Malawi

As part of our ongoing relationship with leadership development programme The International Exchange, W+K Creative Ben is spending a month working with the Kusamala Institute in Malawi.

Farmers-planning

Ben writes:

I arrived in Malawi on Sunday afternoon to begin my month long project helping out at The Kusamala Institute of Agriculture & Ecology, a permaculture NGO based in Lilongwe. They are a young charity with lots of big ideas about tackling issues related to nutrition, agriculture and biodiversity. They want to start being less dependent on external funding by offering money-generating services based around permaculture. This is where I’ve been asked to help them out, working on branding Kusamala and packaging their projects in a way that allows them to tell more people about the work they do and the services they offer.

I’ve spent this week getting to know all the different things this charity does, asking a lot of questions along the way.

I started by tagging along on one of Kusamala’s permaculture courses, aimed at teaching people how to implement sustainable agricultural systems. The basic principle mirrors the way a forest’s ecosystem works to create a range of harvestable crops that don’t need fertilizer, pesticides or soil maintenance. (It’s a lot more interesting/complicated than that, you can read more about it here).

I then spent a lot of time meeting some really interesting people doing amazing things both inside this organization and in partner companies. In particular, I’ve been interested in the work that ‘Agro-Tech’ is doing over here, looking at mapping systems to monitor aid distribution and land productivity using a combination of bar codes and GPS mapping.

Finally on Friday of this week I went out into the Dowa district to visit some of the 15000 farms that Kusamala supports through the permaculture farming initiative. It was incredible to see rural Malawi and also realize the dependency on government subsidized Maize and Tobacco crops. This was the first time that I could see the benefits of the work that Kusamala does, with noticeably better crop yields and a wider diversity of produce. (More about this on my blog).

What originally seemed like a fairly straight forward task just keeps getting bigger and more complicated when you start factoring in donor partners, other NGO’s working in the same space, different needs for aid and also the way that funding is structured. There are a lot of things that don’t make sense and it’s clear to see that my confusion this week has been shared by most people in tis sector for years, if not decades.

So that’s where I’ve go to. I’ve learned a lot. I’ve asked a lot of questions, but I think I have a few more to go before I can start to actually make a useful contribution to this charity.

Till next time…

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