Welcome to Optimism

A Shiny, Pointy Evening

Some of us are a little tired today, following last night's British Arrows ceremony, at which Honda The Other Side, Lurpak Cook's Range and Three Sing It Kitty were honoured with some lovely arrow-shaped metal.

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Our host was the one and only David Mitchell.

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The Other Side picked up Commercial of the Year, as well as two golds for Interactive Web-Based Commercial and Best over 90" Web-Based Film, Cook's Range picked up triple gold for Best 30"-60" TV, Best 60"-90" Cinema and Dairy, and Three Sing It Kitty went home with a bronze for Telecommunications.

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Our very own Andrew Bevan won (one half of) Best Creative Team and a silver for Charity for his Violence is Violence campaign for Mankind.

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And W+K Portland nabbed gold for Sportswear and silver for Best Over 90" Commercial using paid-for media for Nike The Last Game.

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And we managed to bring back the pointy bits of metal back to the agency in one piece this morning.

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Peruse the full list of winners here. Congratulations to all involved!

Calling all aspiring creatives

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If you’re a creative advertising student or graduate, this is your chance to get your portfolio in front of  creatives in the most social of settings – W+K creative Jason's house. 

Crib Crits is the third time he and his better half have opened their door to the next generation in partnership with the YCC. And they've all been super successful. So far, 10 creatives have gotten jobs after turning up to the previous events (and having awesome work, obviously). Yep, 10. 

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The next one takes place on 9th April. Agencies already confirmed to attend this one are Wieden+Kennedy, Mr President, Isobar, Grey, LBi, VCCP, BBH and more. To be in with a chance of showing off your folio in a living room, bedroom or toilet, send a link to your work to [email protected] and Jason will get back to you to let you know if you’ve been successful as soon as is humanly possible.

If you have any questions, tweet @jason_scott or @victoria_trow. Thanks and good luck.

 

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