W+K London

May 1, 2015

W+K launches a new campaign for the 2015 Honda Civic Range

News

Spring is in the air, and Honda is welcoming a whole new Civic family into dealerships across Europe. The new range is a perfect example of Honda's philosophy that the driving experience is the most important factor.

The new campaign we created to support the new range, which includes the adventurous Tourer, the stylish Sport and the powerful Civic Type R, launches today with a 60" TV spot.

We were inspired by interviews with Honda’s project leader about the philosophy behind the new Civic. He captured Honda’s dedication to its customers’ enjoyment by saying, “Customers should not think this is a good car, but rather feel, 'I can enjoy this car'.”

With director Johnny Hardstaff at the helm, we brought Honda’s philosophy to life in a hyper-realistic world, suspending the cars and their surroundings in a state of near-arrested motion and setting the stage for Honda engineers to put their expertise to work. Revolving around three thrilling driving experiences, the engineers carefully manipulate the environment to create a maximum feeling of joy. From positioning individual beads of water with precision behind the car, to gently adjusting a bird’s flight, no detail of the perfect moment is overlooked.

The launch film is accompanied by three 20” spots, each concentrating on one of three of the new Civic models, and an accompanying print campaign.

May 1, 2015

St Joseph’s talk to Wieden+Kennedy

Culture

At this month’s agency meeting we were joined by some of the guys from St Joseph’s Hospice in Hackney.

St Joseph’s is a very special place for Wieden+Kennedy as last year our dear friend and colleague Cheryl Rogers passed away there. Cheryl was an amazing member of the W+K family and we still feel her loss every day. We were so moved and impressed by the work that St Joseph’s carries out for people like Cheryl that we asked the team to come in and tell us a bit more about it

Here’s Anita talking about the incredible work they do.

Last year we did a sponsored walk in memory of Cheryl and had an absolutely brilliant afternoon exploring our neighbourhood, celebrating Cheryl’s spirit and getting some fresh air.

Most importantly, we managed to raise some money for St Joseph’s through the kindness of our friends and family, who sponsored our walk.

We’ll be doing a 12km walk again in a couple of weeks and we’re once again raising money to help St Joseph’s Hospice continue doing the fantastic work they do.

If you wish to chip in, you can do so here:

https://www.justgiving.com/bemorecheryl2015

The dedication and care St Joseph’s provides costs. A fan, to keep a patient comfortable in hot weather costs £1.84 a day, a box of syringes costs £15.29, a physio to help a patient manage their breathing and pain is £31.57 a session. Which means each day, it costs £41,000 to keep St Joseph’s going. Which means a whopping £15 million a year, half of which needs to be funded through donations. An awful lot of money for a charity to raise to keep such vital work going. All donations are welcome and no amount is too small!