Welcome to Optimism

a minty review

Whether they're Extra Strong Mint people or Softmint people, according to Campaign, the British public seems to like our latest Trebor ad.

Campaign

Our 'Choose Your Trebor' ad received two rather nice reviews in Campaigns Private View this week from FCB Inferno CCO Owen Lee and Mcgarrybowen ECD Paul Jordan. Thanks! 

Have a read:

Privateview

Privateviewtrebor

Dave’s Election Night Special

UKT12O15012_350x259_Election_Special

In case you haven't heard, today is the day the UK takes to the polls for our general election. Not only that, but Al Murray, The Pub Landlord, is running in this year's election, and UKTV's Dave channel has documented the whole campaign for our viewing pleasure.  

Airing tonight at 10pm, as the polls close, Dave's Election Night Special follows The Pub Landlord as he seeks election to parliament in the hotly contested Kent constituency of South Thanet, which is also the target of UKIP leader Nigel Farage.

To promote the show, we commissioned a political cartoonist, Bob Moran, to illustrate a set of posters for outdoor sites, showing the rather recognisable pair facing off at the bar. 

Make sure to tune in to Dave at 10pm for an alternative perspective on the general election as the first results start to roll in. It has everything: run-ins with voters and rival candidates, behind-closed-doors meetings with The Guv's most trusted political advisors, and all the inevitable personal highs and lows of a rollercoaster campaign. Must-watch TV, we reckon. 

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