W+K London

May 12, 2015

Fast Company’s 100 Most Creative People in Business

News

Each year, Fast Company magazine puts together its list of 100 Most Creative People in Business. This year, we were absolutely delighted to hear that W+K creative director and all-round exemplary Aussie bloke Scott Dungate made the cut, for "steering advertising in a new interactive direction" with our Honda 'The Other Side' campaign. Not only that, but he seems to be the only creative individual from an ad agency on the list.

Scott was interviewed by Fast Co about what inspires him, his morning routine and what he does to shake himself out of a creative rut. Check it out here, and then dive in to the full list on Fast Company here.

May 11, 2015

Calling all milk drinkers

Clients

This spring, we’re bringing Cravendale back to British TV screens with a fresh new campaign which pays tribute to the most dedicated of milk drinkers.

Did you catch our latest spot on telly this weekend?

We like to think of Cravendale as “the milk drinker’s milk,” because it’s never better appreciated than when enjoyed on its own. And we think drinking milk is cool, so we wanted to find a way to salute milk drinkers whilst reminding the nation of the pure and fresh taste of Cravendale milk.

We teamed up with brilliant directing collective CANADA at CANADA London / Riff Raff to create a 30″ TVC, which introduces viewers to a cool, slightly mysterious character showing his love for Cravendale. And because he’s such a fan, he’s never seen without a glass of the white stuff in his hand. Whether he’s riding a mechanical bull or throwing shapes on the dancefloor, he never spills a drop.

Shot in a movie trailer inspired visual style, the mustachioed milk drinker’s tale is told through a montage of scenarios that show his unfailing dedication to his trusty, ice-cold glass of Cravendale.

Tell us milk drinkers… can you manage to look this cool whilst drinking a glass of milk? We’re still practicing…