Neil Christie, Managing Director at Wieden + Kennedy London, talks to Creativepool about management, advertising, pitching to new clients and how to apply for jobs. 

(For the purposes of the format – interview in a black cab – we pretended that we were on our way to some high-powered meeting. But in fact, I had a morning in the office that day, so the cab just picked me up from W+K, drove around Shoreditch for a bit, and then dropped me off back at W+K.)

Our Arla Skyr ad focuses on a boy, fuelled by Skyr yogurt, delivering messages all over all his Icelandic town. This week's issue of Campaign delivered us some rather nice messages in the form of Private View comments on the ad from Russell Ramsey, ECD at J Walter Thompson and Sean Chambers, ECD at Jam.

 Have a read: