W+K does Cannes: Project Everyone
Our man Andy' is still in Cannes. He spent yesterday trying to dodge the celebs and take in some of the more legit industry stuff instead. He writes:
Ok, so I'll admit my last post was pretty low brow. So I've tried to take it up a notch this time.
I saw Richard Curtis (sorry, still dropping names) and John Hegarty talk about the launch of the UN's 'Global goals', a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. They got very excited about an ad they've written, which will run as the 'first ever global cinema ad campaign'.
All well and good, but what they were really asking was for us in the audience to use our 'media power' to tell people about it. So that's what I'm doing. And now you can tell everyone you know about it, and so on…
#wehaveaplan
[For some reason I only have the Hegarty 'reel' slide on my phone. But Flat Eric's on it, which Tony was happy about when I showed him.]
