Welcome to Optimism

we won Nurofen!

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We have some very exciting news to round off this week: we've welcomed another new brand to the W+K London family, winning the global Nurofen account from RB after a competitive pitch. 

Back in May last year, RB awarded us the global Finish account, and we're delighted to have the opportunity to work on another one of RB's brilliant, leading brands.

Roberto Funari, Executive Vice President global category development at RB, says ‘We are delighted that Wieden+Kennedy London will be partnering with us on this key brand. The quality of the strategic and creative thinking we have seen throughout the review has been superb.”

A big warm welcome to Nurofen. Now, we're off to celebrate!

Taxi Fabric: design can take you places

A couple of years ago, W+K designer Sanket launched a project close to his heart and one he’s been working on in his spare time. Taxi Fabric sees him bringing emerging Mumbai design talent to the public, by upholstering the interiors of the city’s taxis with their designs.

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Taxi Fabric started off as a simple blog, and today it is a platform for designers in Mumbai to showcase their work in a unique way. Through this project, Sanket is hoping to raise awareness in India of the impact design can have on people’s lives.

Working with a small team, Sanket has fitted five taxis with five designers’ work so far. They are currently working with designers sponsoring their own taxis, but are looking to develop the project further and give even more of the city’s taxis a striking makeover. Sanket has self-funded this project so far but after investing a lot in research and sampling with suppliers, and in order to help emerging designers showcase their work, he has just launched a Kickstarter campaign to help raise the necessary funds to support this growth.

If you’d like to get involved, please head over to his Kickstarter page where all sorts of great rewards are up for grabs including the chance to design your own Taxi Fabric.

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We’re also pleased to say that Sanket is the winner of this month’s Spore Fund grant, which sees W+K awarding a small grant to someone in the agency for a creative project unrelated to work, based on a proposal and budget plan. Congratulations Sanket!

Stay tuned for more updates on Sanket’s lovely project.

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