Welcome to Optimism

giving something back

Last week we were honoured to be invited by St Joseph's Hospice to go and present a big cheque to them, have a tour round and meet some of the team there. 
 
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We've been raising money for St Joseph's since one of our beloved WK-ers, Cheryl Rogers, passed away there in January last year.  It's an incredible place and as usual the team visiting left feeling incredibly humble and moved by the experience.
 
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Anita showed us round as not all of us had visited before, and explained a bit about the Hospice's history. The level of care they give their patients both at home and within the hospital walls is genuinely amazing. They put a huge amount of thought and effort into helping people live their lives to the full to the very end (that's their mission statement) and it was incredibly special to learn a bit more about the work they do and how the money we've raised has helped them. Thanks everyone at St Joseph's for showing us round (and some delicious cake)

 

RB appoints Wieden+Kennedy on Nurofen

RB, the global consumer health, hygiene and home company, has appointed Wieden+Kennedy on the Nurofen business globally after a review process which included McCann Erickson and incumbent, Havas.

Roberto Funari, Executive Vice President global category development, says ‘We are delighted that Wieden+Kennedy will be partnering with us on this key brand.  The quality of the strategic and creative thinking we have seen throughout the review has been superb”.

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