TIE
Avid readers of our blog will know that W+K London is a huge champion of The International Exchange, better known as TIE.
The programme has been running for 8 years and we're pleased to have have had several TIE volunteers take part from W+K - even in its very first year we sent the wonderful Penny Brough on an adventure to Recife put her knowledge of comms to good use.
Ryan Fisher then closely followed with a trip to Inata; Hanne went to Uganda; Ben to Malawi and Kelly is all set to head off to Brazil in early 2016.
And now TIE has launched its own campaign to talk about its work. It focuses on the power of the TIE program: to develop the future leaders of a company so that they can be exceptional, to demonstrate the power of the communications industry as a force for good, to provide people and companies with an opportunity to feel proud of their profession and the skills they have worked so hard to develop.
Our friends at BBH created the work. It heroes Terry. What you need to ask yourself is, "are you the next Terry?" Click here to view the spot and print work (which follows on from the launch of TIE's new site).
We at W+K encourage as many of you to get behind the campaign, talk up the value of TIE and make sure we keep getting the right people out there to help communications make an impact to as many lives as possible around the globe.
Check back in early 2016 for an update on our very own Kelly in Brazil.