Welcome to Optimism

“The secretaries like the art directors…”

Davidson Pearce agency Christmas party 1969

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'Money spent on a set of eyelashes will always pay dividends in the office beauty stakes."

This post from five years ago is worth a seasonal revival. For all those missing Mad Men, here's the real thing.

On Adam Curtis's The Medium and the Message blog, there is an absolutely fascinating record of the real life world of UK advertising, filmed roughly around the time that the last series of Mad Men was set. It's quite astonishingly strange. The boundaries between the sexes, between 'management' and 'staff' and between young and old seem so much more pronounced than they are today, and yet the essentials of human nature haven't changed at all. The idea that an ad agency party in the so-called swinging sixties would be planned to finish at 6.30 pm seems hilarious. At one point we hear what I think is John Lennon's Cold Turkey on the soundtrack. It sounds like a transmission from the future but was released in 1969 so it could actually have been played at the party.

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Davidson Pearce was still going when I started in advertising. It was acquired by BMP in 1988, which was then itself acquired by DDB, creating BMP DDB Needham, now just known as DDB London. (Update: since this post was originally written, DDB London has changed name again, to become Adam & Eve DDB.)

I can't figure out how to embed the video on this blog, but it's well worth watching on Mr Curtis's site here.

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"It's a wig, actually." Really?

last bunch of newbies for 2015

As the year comes to an end, let's look at the last lot of new faces that have walked through the doors…

Rob.meldrum

Rob Meldrum joined us a while back as a Freelancer, we've now convinced him to stay permanently in the role of Director of Experience Architecture. Rob's had quite a few travelling experiences such as hanging out with Orang-utans in Borneo, riding a motorbike through the mountains in Vietnam (he'd never ridden a motorbike before) and teaching English to Lao Monks. In Lao. (Obviously). We're happy to have Rob here as a perm member of the W+K family.

Xueling.wang

Xueling Wang joins our Design team after a 6 week work placement. She loved it so much, and we loved her so much, that she's staying for good! She has recently graduated from the Royal College of Art and has totally impressed us with some beautifully crafted and animated typefaces, as well as being super talented in print, animation and a bit of interactive design too. 

Scott.kelly Ben.polkinghorne

Ben and Scott are one of the latest additions to our Creative department. They joined us from New Zealand agency Colenso BBDO where they've worked for the last few years. 

A fun fact about BenOutside of work, burritos are his biggest hobby. In New Zealand Ben reviewed them as a hobby and really carved out a niche for himself. This led to him then starting a company which makes sausages, that taste like burritos. They are stocked in NZ supermarkets and down the line he would like to bring them here. 

A fun fact about ScottBecause Scott is an odd ball, he created a flag design for 100 planets of the Star Wars universe. Since he began Scott has had several of the flags produced in China and had senior management at his former agency pitch it to Disney. According to Wookipedia (wikipedia for Star Wars – yes it exists), there are another 180 planets needing his attention. You can have a look at the work at: www.flagsofthegalaxy.com

Tess.gaertner Tom.hall

The final new victims in our Creative Department are Tom and Tess. They join our brill Nike team. Tom is really into football, Tess is really into running. Tess once got groped by Ben Affleck on a shoot and Tom's mum used to embarrass him by making him dance in a load of recitals and plays (she owned a dance school). They've settled into agency life well and we're happy to have them here! 

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