Welcome to Optimism

Tough love or soft love?

Winter has truly kicked in. Seems everyone is coughing and spluttering all over the place. Well don’t fret as we’ve launched a new campaign for Halls which aims to be the first ever to take care of people when they’re not feeling great.

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The work dials up the strong and gentle variants of Halls cough drops, and plays on the truth that some of us react to tough love (think motivational, no-nonsense approach to illness) whilst others just prefer to be hugged and pampered. You know, soft love.

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We featured John C McGinley as the face of both ‘Tough Love’ and ‘Soft Love’. Best known for his roles in ‘Platoon’ and ‘Scrubs’, he portrays both Halls characters in the eleven pieces of film content which’ll leave you feeling better.

 

 

L Gallery: Ropes Laces

New Year, new residents in the L Gallery! 

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We welcome Ropes to the W+K reception this week, a young accessories brand founded in 2013 by Alex Williams and Charlotte Kendon. Ropes' sole intent is to elevate your kicks, and in a world where ‘Candy Floss’, ‘Carbon’, ‘Desert Sky’ and ‘Diamond’ collide, you can be sure to find the perfect shade for your sneaker.

 

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The brand celebrate many cultural moments with special edition packs: Crepe City’s 5th Anniversary, Back to the Future Day and Sneakerness Zurich. Last year they also worked closely with Nike to release the momentous 'OG Neon Pack'. 

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Stocked worldwide, find your fit in Nike Town London, Footpatrol, Offspring, Titolo Zurich, and selected stores from South America to South East Asia and beyond.

 

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Follow Ropes on the ol' socials…
 
Instagram / Twitter / Facebook: @ropeslaces 
 
Press: 
 
 
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