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Wieden+Kennedy’s Hoffman and De Courcy named most creative women in advertising

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Business Insider has just published a list of the most creative women in advertising and Wieden+Kennedy’s Susan Hoffman and Colleen De Courcy take the top two places.

The article explains:

“Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising. Initiatives like The 3% Conferenceand SheSays have helped to highlight and perhaps partially remedy the problem, but there’s still no doubt that women are under-represented. That’s why each year we put out a call for entries for our annual rankings for the most creative women in Adland. From these nominations, paired with our own research, we selected 30 of the most impressive women in advertising. Factors we considered included recognition within the industry, seniority in their respective agencies, size of the shop, and standout creative work that’s garnered attention outside of the advertising world.”

And in putting Susan and Colleen at the top of the table, Business Insider says:

Colleen DeCourcy and Susan Hoffman oversee all the ads that come from Wieden + Kennedy’s eight offices worldwide.

In 2015, W+K won “Agency of the Year” at the Shots awards and Digital Agency of the year at the Campaign Big Awards, for which the pair must take a decent slice of the credit. Recent campaigns include Bud Light’s Super Bowl campaign, The Bud Light Party, a fun jazz-era spot for Dodge, and a Grammys spot for Delta

DeCourcy joined Wieden + Kennedy in 2013 after leaving Socialistic — a social-media agency she launched herself. DeCourcy previously outed herself as the author of “Confessions of a Female Ad Exec,” where she cited examples of sexism at different points in her career.

Hoffman, on the other hand, has been at Wieden + Kennedy for more than 30 years, joining the agency as employee No. 8.

Congrats also to Ruth Bellotti, art director at W+K Portland, who is in the charts at number 20.

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The Kennedys: Four More Days to Apply!


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There are just four more days to apply to The Kennedys. We’re looking for self-sufficient makers and doers of all types — coders, producers, artists, photographers, and beyond — to join us starting this June. If you’re up for causing some creative pandemonium and working alongside Executive Creative Director Tony Davidson, make sure you submit your application by 15 March.

In the meantime, read on to learn more about a former Kennedy-turned-Art Director at Wieden+Kennedy Amsterdam.

Art Director Cecilia Pignocchi arrived at W+K Amsterdam from Italy, where she studied Design and Visual Communications at Università IUAV di San Marino. She’s helped produce some great work for clients like Nike and Spotify since joining. In the interview below, she discusses her experiences as a member of The Kennedys Class of 2015.

1. What were your impressions after a week here in the program?

Cecilia: I wasn’t really sure what I signed up for, but the first day at W+K was enough to make me feel grateful to be a part of this.

2. What was your favourite piece of work you produced here?

Cecilia: A tactical campaign for Nike for high jumper Mutaz Barshim, especially taking our idea and making it come to life.

3. What was the most memorable thing that you guys did in The Kennedys house?

Cecilia: Plantasia. I don’t think I need to add anything. Just watch the video.

4. What was the most surprising thing you learned about yourself while working as a Kennedy?

Cecilia: I’m very meticulous, which means that I always think that I can do better, which means that my level of satisfaction is very hard to reach.

6. What are you working on now?

Cecilia: An exciting project for general aviation aircrafts, while eating and promoting brownies.

Visit www.thekennedys.nl to apply before 15 March!

 

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