Welcome to Optimism

W+K’s Tony Davidson & Kim Papworth Given Chairman’s Award at British Arrows

The 2016 British Arrows saw W+K London pick up Gold and Silver accolades for the Finish ‘Dishes’ campaign, while W+K’s own Tony Davidson and Kim Papworth were honoured with the Chairman’s Award at the ceremony.

The Finish Gold win was in the ‘Household Soaps, Detergents and Toiletries’ category, while the Silver win was in the ‘Best Over 30 and Up to 60 Second TV Commercial’ category.

Meanwhile, the Chairman’s Awards recognised Davidson and Papworth for their contributions to the advertising industry over the course of their careers. Accompanied by a reel which highlighted some of their most memorable work, the nod paid homage to the men and the brilliant ads they’ve produced.

For the full list of winners from the 2016 British Arrows ceremony, click here.

W+K London and TK Maxx Celebrate ‘Ridiculous Possibilities’

Trampoline_resized
Can a few hops on a trampoline — and an irreverent mishap — lead to true love? In the storyline to our first TK Maxx campaign, that’s precisely the case. “Ridiculous Possibilities” dramatises the over-the-top opportunities available when an open-minded TK Maxx shopper discovers the right product at the right time.

In the case of the heroine of our first 30” TVC, the combination of a trampoline and party dress purchase from TK Maxx literally sends her through the roof — and into the arms of a handsome upstairs neighbour. Legs dangling from the ceiling in an eye-catching skirt, she narrates their unusual love story, grateful that she just happened to be wearing a smart outfit when she bounced into his flat. (Just don’t call it a rebound.)

Shot in a vivid, hyper-real style, the the TVC was directed by Traktor with stills provided by photographer Nadia Lee Cohen. Celebrating the amazing possibilities in store at TK Maxx, the campaign will continue with two more 30” spots featuring two equally ridiculous scenarios.

Watch the spot above, and keep an eye out for more tales from TK Maxx in the near future.

Loading