Swing by our offices on Hanbury Street over the next two weeks and you can experience our newest window display: The World’s Largest Scratch ‘n’ Sniff.* It’s oversized, smells delightfully porky, and ranks highly on a scale of “Instagrammability.” Come see, come smell.

*As of yet unverified by Guinness Book of World Records

For “A Tasty Intermission,” our latest campaign for Maynards Bassetts — and the first major television ad campaign for the confectionery giant in 20 years — we let 12 directors loose to put their signature spin on classic sweets. No two “intermissions” are alike, but each draws on the signature quirkiness of each sweet in its own unique way.

The 20” spots are fun and infectious, reflecting the experience of eating a specific sweet. “A Squidgy Intermission – Trampoline” features tiny figures bouncing off the surfaces of Jelly Babies; “A Chunky Intermission – Drummer” stars a playful puppet banging away on Wine Gum drums; “A Chewy Intermission – Sheep” sees a sheep enjoying various Bertie’s Jelly Mix sweets — and on, and on!

The campaign leads with “A Chunky Intermission – Drummer” and will continue to roll out over six months. You’ll see distinct intermissions featuring everything from icing sugar animation to stop motion to psychedelic 2D, aproviding a lively break from the humdrum pace of everyday life.

You can view “A Chunky Intermission – Drummer” below, and a slew of other spots on the Maynards Bassetts YouTube page.