It’s already the UK’s most awarded campaign for effectiveness this year, according to the WARC 100, and now our Holiday Spam campaign for Three just won a gold at the first UK Effies Awards on Thursday night. Here’s how the Effies describe themselves: “The Effie Awards are known by advertisers and agencies globally as the pre-eminent effectiveness award in the industry, and recognise all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.” 

W+K Three ‘Holiday Spam’ Case Study from Wieden + Kennedy London on Vimeo.

Big congratulations to our clients at Three, to the W+K team who helped whip the paper into shape, and all the very clever folk involved in making the campaign so great in the first place.

And…he’s off!

W+Ker Martyn Powell just kicked off an epic journey from London to Paris on, in his words, “an uncomfortably narrow bicycle seat.” Powered by nothing by his legs, will to raise money for St Joseph’s Hospice in Hackney, and a trusty cross-channel ferry, Martyn will be cycling nearly 500 kilometers for the cause. Likely in the rain.

Support Martyn and the lovely St Joseph’s by visiting his Just Giving page and sponsoring his ride. We’ll be raising more money as an agency for the hospice next week, so stay tuned to learn more about how you can help.