Welcome to Optimism

Microsoft superslang

zemblaRussell Davies, our planning director, has written an article for very cool literary magazine Zembla. It derives from his time spent as planner on the Microsoft business at our Portland office and deals with the peculiar language coined and used by employees of Microsoft. You can read it on Zembla’s website at www.zemblamagazine.com, under the ‘M’ section.

Best in the world

Boards magazine, a US trade publication, has just published its latest ‘best of’ list. It names W+K London as best agency in the world (excluding the USA). It’s official! Our recent spots for Honda come in at numbers 2, 4 and 8 of their best ads in the world rankings. Individuals also make the charts with Kim and Tony named as, disappointingly, only second best creative directors in the world. Impressively, Ben Walker is named as best copywriter in the world and probably also God-King of Space and Time. Matt Gooden comes in with a very poor showing as only fifth best art director in the world. Must try harder.

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