Campaign Annual 2004 highlights
Amongst looking back nostalgically at a year of bust-ups, cut-backs, greed and backstabbing, the roundup of the year that was 2004 in today’s Campaign mentions:
No 1 best TV ad: Honda Grrr
No 1 best interactive TV ad: Honda Grrr
No 3 best interactive TV ad: Honda IMA
No 2 best soundtrack: Honda Grrr
No 1 best international TV ad: Nike Musical Chairs (by W+K Amsterdam)
Jeremy Craigen’s view of the top 5 creative ideas of the year included the Beta-7 Sega campaign by W+K New York
No 6 biggest turkey was Ford Focus C-Max: ‘council-house Cog’, and a ‘cynical rip off’ of ‘Wieden + Kennedy’s award-winning Honda masterpiece’.
And Tony & Kim were just pipped into 11th place in the best creative directors list by Dave Alberts.
