Welcome to Optimism

Our new home

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This is our new building in Hanbury Street, Spitalfields. AS you can see, it’s a work in progress. We’re due to move in at the end of the month so there’s a lot to be done. That’s the exterior view above. Scaffolding must be a sign that something is happening, mustn’t it?

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This is The Bear. Our favourite bit of graffiti. We got the bloke who was painting the outside of the building to go carefully round the edges of The Bear.

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This is the first storey. New raised floor has gone in.

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This is the padded cell, under construction. Yes, we’re going to have a padded cell.

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The basement. Lots to do here.

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Some more good graffiti.

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This is going to be reception.

Thank god we’re getting out of this dump we’re in at the moment (lift and toilets out of order again today) but I really hope the new place will be finished in time. Watch this space to see how things develop.

grrr in the guardian

Nice piece in the media guardian:

Honda has won the top prize at the British Television Advertising Awards for the second year in a row, handing a rare double honour to its agency, Wieden + Kennedy London. A 1960s-style animation advert, featuring cute animals and a folksy song, created by the agency to sell the new Honda diesel engine, gained the top prize at the BTAA ceremony last night, regarded as the Oscars of the advertising industry. Its catchy chorus, "Hate something, change something, make something better" sung by US actor Garrison Keillor, lodged in people’s minds to the extent that the company is considering releasing it as a single. It was named "Grrr" after the voiceover – where Keillor introduces the song as "sung in the key of Grr" – and is a parable of how Honda’s chief engineer came to change his mind about designing a diesel engine after years of hostility toward them.

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