It’s the week of the Cannes advertising festival, the Academy awards equivalent of the industry, and from all over the world winners, losers, schmoozers and boozers are gathering to catch up with old mates, attend parties, drink overpriced lager in the Gutter Bar (7 euros for a small one) and occasionally do some work. An elite cadre is in attendance from W+K, for various reasons, including an advertising ‘masterclass’ that Tony and Neil gave in the Hotel Majestic (above). This seemed to go OK despite our misgivings about client attendees expecting ‘masters’ and getting us two.
Our home for festival week is more homely than the Majestic and the other grand hotels lining the promenade. It’s a villa not far from the sea front with a little pool and the delighfully scatty and very welcoming hostess and owner Liz.
This is it:
Some of the pundits are predicting that our ‘Grrr’ film for Honda diesel engines will do well in the awards judging. But they said that about our Honda ‘Cog’ film two years ago, and we were pipped to the Grand Prix by an ad for Ikea from the US, so we’re not counting any chickens. As usual, we prepare to embrace failure. As Mr Honda said, it’s 90% of sucess.
