W+K gave a lecture yesterday at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.

A big crowd turned out:

Tony was crazy:

Matt was sensible:

Brian/Brinjal was the musical director:

Sean demonstrated the crazy/sensible-ometer:

Stuart and Sean here display the correct balance of crazy/sensible. Or is it sensible/crazy?

At the moment the photo below was taken, Tony was saying, ‘It’s important not to make the mistake of thinking we’re just a bunch of crazies who do wacky stuff.’

Every attendee at the lecture was given a lovely free crazysensible T shirt designed by our very own Guy Featherstone and featuring this emblem:

But even if you didn’t make it to the lecture, you will shortly be able to buy your own T shirt from the shop section of our main website at www.wklondon.com

Saw this on the way to work this morning.

Theirs, hmmm, that doesn’t look right. Should it have an apostrophe?

Their’s? Theirs’? I dunno. Let’s not bother checking. Let’s stick it on the end. Just bung it on a 48 sheet poster so that anyone who’s ever read a book or even a newspaper will get the impression our brand is illiterate.