That pitch we referred to a few posts back (see ‘in the heat of the night’ below) was for Yakult probiotic drink. We won it! And we beat Saatchi, Lowe, Fallon and CDP in the process.

It was a really fun pitch to do and we totally got into drinking Yakult. As you can see:

Thanks to those who posted good luck messages on here. We’re delighted to have won this one. As Michael Russoff, who was Creative Director on the pitch, commented,

‘There are so few products in our supermarkets these days with honesty and integrity. Yakult is one of those rare ones. At the moment it’s very misunderstood. And now we’ve got the chance to make people see how loveable and unique it really is. It’s complete one-off and the world’s always a more interesting place with those in it.

‘Every meeting we had with Yakult during the pitch was a joy. I think it’s because Yakult’s a brilliant fit with W+K. Two companies that believe in people’s potential, that love to look at things differently. Two companies who understand the value of strong internal cultures.’

Nice.

We just had the red arrows fly over the building in celebration, I guess, of London winning the bid to host the Olympics. Cool. Though I was a wee bit slow with my camera.