Our new Honda Civic ‘Choir’ commercial seems to have sparked some debate in New Zealand on nzcreative circle’s blog. You can read it here.

Interesting to see just how heated opinions are, on an ad that’s never even run over there. Views range from ‘one of the biggest wanks I’ve ever seen’ to ‘genius’.

Whether you think the ad is any good or not it’s great to have provoked debate. Arguably, anything that tried to be distinctive and innovative will polarise opinion. But it’s a bit sad to see people still posting comments like, ‘Full credit to the agency wankers that talked them into it.’

Are these people living in some evil parallel universe where the client is the enemy and the agency’s job is to trick them into buying indulgent vanity trips? Do they really believe we’re not here to try to give our clients the best advice we can, in a commercially accountable context? Don’t they respect the people they work with? I guess they must hate their jobs.

What could be better than unexpectedly receiving two big boxes full of free books? Yesterday, we got a delivery of just that from the very nice people at Dorling Kindersley publishing. Because they thought ‘an agency of (our) creative calibre might find a DK library to be a useful resource among (our) reference material.’ Which is excellent, so we’ve added the books to the library in our Sherlock Holmes room. There’s a broad range, from a medical dictionary to a sort of ‘how to be a spy’ kit. Thanks v. much DK.

Maybe this is just the start of lots of free stuff and W+K is going to be like a star on Oscars night, inundated with free kit and goodie bags from all sorts of desirable brands. Or maybe not.