Welcome to Optimism

cheryl in shanghai (part 2)

Pudong

Cheryl Rogers is one of our account directors, currently on secondment to W+K Shanghai. Here’s her latest news:

I’m feeling pretty lucky to have had 2 New Year’s celebrations inside of a month and in true Chinese spirit think this must represent a very lucky and prosperous year ahead for me!

Thought I’d write an update on a few things that have been happening lately…

Chinese New Year

It didn’t go off with a bang. It went off with 18 million bangs over about 6 hours on New Year’s Eve and to get a good view we went to the highest bar in the world to watch. So from the 87th floor of the Grand Hyatt on Pudong, we did the civilized thing until the rising smoke from the city below made us go down to the water to get amongst the action. It was truly mental. A lasting roar could be heard across the city and the smoke was so intense that by the end of the night we couldn’t see 100m down the road. Fireworks aren’t done in singular here, they’re let off in boxes, put in the middle of the street that taxi drivers swerve around. Great fun.

The next day we went down to some traditional gardens in the middle of the city to put our wishes on a tree that has all its leaves painted gold. I think every Chinese person in Shanghai was also there to do the same thing!

New Year’s lasts for a week over here, so it’s fireworks every morning and night, with the 5th night being the proper fireworks night – bigger than NYE even. So the madness continues. We’ve got a few boxes to let off in our garden at work that night which should be fun. And dangerous.

Frank’s birthday

Frank Hahn is one of the creative directors here and it was his birthday two weeks ago. He’s German so we had German beer, sauerkraut, sausages and mash potatoes in the dining room one evening. We ate all of the above (not the beer) with chopsticks.

Christin’s birthday

Christin Spagnoli is over here on loan from the studio in Portland and it was her birthday on Friday, we dressed up her desk in pink fur for the day and made sure she had some cupcakes for a taste of home. She said it made her feel just like Elle Woods.

Interesting things/ Not-so-interesting things

This year is Year of the Dog. If your sign is the dog you must own and wear at least one piece of red underwear this year. There are 12 animals in the Chinese zodiac, and their order in the calendar was decided by a race amongst them to find out who was the fastest. The only animal not to get his own year was the cat, who didn’t wake up in time for the race because the rat let him sleep in and then took his place. (And that’s why cats hate rats).

Everyone eats at dumplings at New Year’s and making them is a family occasion. We have a kitchen in the office and someone came in on Friday to make us dumplings – so good. You’re supposed to eat fish on New Year’s day because they symbolize the abundance and prosperity that you’ll then receive throughout the year.

Loud noises scare off evil spirits – hence 18 million people letting off fireworks – and the person with the loudest fireworks will be the luckiest in the coming year. Can’t wait for Thursday!

Everyone’s got the week off this week so it’s just us westerners in the office. It’s like the UN in here – we’ve had people from W+K Tokyo, Portland, New York and London here in recent weeks and more recruits arrived today to help out in the studio.

It’s getting warmer and the days of -6 seem to be behind us.

After being turfed out of a taxi by a driver who couldn’t understand me, I have finally progressed to saying a few things in Chinese that can almost be understood.

Gong xi fa sai!

Cheryl

WK side 2.0 week 2

Way to work – Ben Everitt

Rgb_bework

Knowledge

Lots of people in the agency have already given up some time to talk to us about what they do and where they fit in which has been great. It’s been interesting learning all the different roles people play and how they all come together. We’re learning a lot about the agency’s philosophy towards work, advertising and the creative process, and it’s all very inspiring. We now feel we could grab anyone on the street and talk for hours about things like how important it is to find your tone of voice before you say anything, to really understand the brand you’re working for, and to continually look beyond conventional means of communicating. We’ve seen this in action this week when we got to work on a high profile pitch…a big chunk of our week was spent coming up with ideas, joining in the brainstorm sessions and seeing the work evolve. The looming deadline forced us to think on our feet and throw our ideas out there which was our first taste of how it all works, but on a short timescale. We’re also finding out through this how we can work well as a group.

Shoreditch facts

The expression ‘hand me down’ comes from second hand stalls at

Petticoat Lane

where things were hung up high so if you wanted something, someone had to reach it down for you.

I for Infallibles….

Ben Tubby has an alter ego: Mr Inf from the Infallibles Foundation….

The Infallibles Foundation are a group of rappers, producers, deejays, artists and designers from various points on the globe who have come together under one name to get creative with music, design and film. With members like Don Horta from

Columbia

rhyming in Spanish, to Orange Moon and his polish tongue, the music is quite diverse with no single Infallible sound. With assistance from the likes of Allable on the video flex plus Mr Inf, TP and Hudz on the design side we have all created an outlet for our creative expression through the group.

Start listening now at http://www.infallibles.co.uk/foundation

Discoveries this week

-check out our melons-

Melons

spotted in the window of a

Brick Lane

curry restaurant.

-Sophie has a thing for Bruce Springsteen…
Bruce

Exhibitions – Gilbert and George- White Cube
Hmm… If you want 5 minutes of anti-religion head to Hoxton Square. The colours are bold and garish and the pictures are huge. It seems like its only aim is to shock. We walked out feeling nothing. Nice print quality though. 

2cold
Cold



HAPPY BIRTHDAY MRS. EVERITT!!!

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